Mon - Sat 9 : 30 - 7:00
Every single company in 2019 has a digital marketing strategy – to gain visibility, to gain consumer trust and finally, to attract customers. Digital marketing strategies and tactics are a long haul game but they do provide results that will help your business run.
At Focus Web Media, we help you Strategy, find your audience and niche and finally, implement an omni-channel experience wherever your audience is.
When companies do start Digital Marketing, they need guidance and support to ensure that the targeting and budgeting are right. Two main factors to ensure that you aren’t blowing a hole through your roof!
When it comes to price points, we are able to offer custom solutions that fit the size of your business and the budget you have. Using a set of insights and tools, our goal is to maximize your ROI per rupee spent on digital marketing.
Best Digital Marketing Service in Hyderabad |focus web media
One of the most widely spread digital marketing channels is SEO – Search Engine Optimisation. Getting Google to recognize and rank your website is a task that is ongoing and continuous.
SEO is indeed one of the hardest channels to crack since it involves a range of on-site developments as well as content. At Green FMC, we can help you with both.
We begin with a site audit that analyses structure, key elements, interlinking and website overall performance – this helps us with action items that are needed on your website.
For example, SEO optimised websites have headers in H1, H2 and so forth. At Focus Web Media, with our attention to detail, we are quick to spot and implement changes.
Then, using the tools and expertise we’ve gathered over X years, we research, scan, understand and optimise your keywords that give you a high ROI and a favorable Google ranking.
The most important part of SEO is to provide high quality, high DA, and contextual links to your website via backlinks – these bring authority and importance to your website via Google’s algorithm.
Over time, we have noticed that our clients SEO efforts have shown massive impacts to their business – leading them to make more profits, keep more customers happy and finally, building a loyal list of supporters.
As part of our ongoing efforts, we provide a monthly, detailed analysis of your site ranking, performance and optimization efforts from our side.
Search Engine Marketing
Search Engine Marketing is a strategy to increase the visibility of your website to the target audience. SEM is a paid activity and does encourage more views and traffic to your website on the keywords you’re targeting.
With SEM, the results are instant as it is very targeted and works with the algorithm to show relevant results to consumers. The most common place you’d see SEM activities are on Google Ads, Facebook ads, Instagram ads – so on and so forth.
SEM effectively engages your target audience by visual ads as well across various platforms. And visuals help sell more than written words.
With Google, you get maximum reach and via the dashboard there is complete transparency. The ads you put are highly customizable and almost always guarantees a visitor on your site – therefore it has a higher, quicker ROI than SEO.
As part of our offering within the SEM bouquet, here are some features we wanted to highlight:
- Keyword discovery : We have a look at your business and then curate a list of keywords that would match. This helps us get into the customer’s brain and take an insight into what they’re looking for – then we work backwards to implement that on our end.
- Market analysis : The market is currently already bidding on words to gain popularity and search results. Our role here is to analyse what they’re looking for and then help you with a strategy that is cost-effective and high ROI.
- Campaign analysis : Overall, every business uses a variety of campaign ideas and strategic methods to get one up over their competitors. As part of campaign analysis, we gather keyword searches, user search history, geographical locations, and hardware used.
- Campaign Structure Design : We design and run ads on all social media networks such as Facebook, Twitter, Linkedin, Google- so on and so forth.
- Reporting : As part of a regular routine, we offer in-depth insights to our clients on where we stand, benchmarks we’ve set and progress MoM.
Since we are a multi-functional agency, we do understand your SEMrequirements and integrate those when we develop a new website.
Social Media Optimization
SMO is a strategy to integrate social channels on your website. This is so that Google understands your social feeds standing and your presence.
SMO (Social Media Optimization) is an important factor in your internet search rankings. This strategy is often overlooked by many companies, even though it can help increase your position within the search rankings.
Within social media, consumers these days are active and aware, leading you to get direct and indirect benefits from having a presence. For example, blogs that are shareable are indeed those that garner the most spread and reach. This is done by linking social to the website.
Some of the benefits of social media marketing are promotion, communication and brand awareness. Within promotion, we look at market trends and your competitors – and basically, try to out do their performance and strategy on social media.
With communication, we understand that customers are looking on social all the time for ideas, products or services – so we take that into account and build up a strategy that appeals to them and their needs. This is done to improve the conversion of active leads, which builds credibility and trust towards the product or service.
Here’s how we carry out SMO :
- We create unique graphic designs that appeal to your target audience.
- We utilize competitions as a way to garner attention towards our brand
Social Media Marketing
Social media marketing or SMM is something we are all familiar with in this day and age! It involves posting, engaging, uploading and reacting to content that drives engagement and customer eyeballs. Over the years we have picked up skills and insights for platforms such as Facebook, Twitter, Instagram and Pinterest
At Focus Web Media we help you with social media marketing – right from graphics to content till the appropriate hashtags. Content definitely drives this segment/medium and therefore we work closely with our clients to figure out the niche and brand voice they wish to portray.
When it comes to channels of publishing and marketing, our years of experience have given us a birds-eye view on every channel. Here are the channels and how we can help your business
- Facebook Marketing : We’ve helped build and optimize click funnels via paid and organic.
- Twitter Marketing : We’ve helped brands stay on-trend and updated with the news and posts that are occurring on Twitter.
- Google+ Marketing : This is a platform for brand awareness, therefore being present is prime to every business.
- LinkedIn Marketing : Find your net customer or candidate on this platform which has extensive potential.
- YouTube Marketing : Most individuals are shifting from text to video over time. A YT marketing strategy is great in informing, educating and converting customers.
As a last step, we do also help with choosing the right channels – contrary to popular belief, you don’t have to be present on every single channel to be successful. Each channel has its vibe, tribe and content category – your brand needs to stick out amongst competitors, But not be over plastering people’s social feeds.
Google Ads (display & search ads)
Display Ads are graphical ads that appear on websites, apps, and other online platforms within the Google Display Network. They can be in the form of images, videos, or rich media. The Google Display Network includes a wide range of websites, blogs, and apps where these ads can appear. Advertisers can target specific audiences based on demographics, interests, behaviors, and more. Display Ads are designed to increase brand awareness and reach potential customers as they browse the internet.
Search Ads appear at the top or bottom of Google search results when users search for specific keywords or phrases. These ads are text-based and typically consist of a headline, a brief description, and a URL. Advertisers bid on keywords relevant to their business, and their ads are displayed when those keywords are searched. Search Ads are highly targeted and can drive immediate traffic to a website, making them effective for capturing users actively looking for products or services.
Key Features and Benefits:
- Keyword Targeting: Advertisers can choose relevant keywords for their business, ensuring their ads are shown to users actively seeking related products or services.
- Ad Auction: Google Ads operates on an auction-based system where advertisers bid on keywords. The ads with the highest bids and quality scores are more likely to appear.
- Performance Tracking: Detailed analytics are provided to measure the effectiveness of ads. Metrics like clicks, impressions, conversion rates, and more are available.
- Audience Targeting: Advertisers can target specific demographics, interests, locations, and even remarket to users who have previously interacted with their website.
- Ad Extensions: Additional information can be added to ads, such as phone numbers, addresses, and links to specific pages on the website.